As a watch manufacturer or retailer, you want to communicate the desirability of your finely crafted timepieces. Not an easy task in today's crowded marketplace of digital quartz and smartwatches.
Despite this, mechanical watches are still very much sought after. But, to stand out from the crowd, you need content that not only sells your watch's features but also describes a lifestyle and experience your customer will enjoy from owning one.
Ideally, you would love to write all the content yourself but you need to concentrate on the most important thing - designing and making high-quality watches.
This is where I come in. With my knowledge and enthusiasm of the watch industry. And of various brands such as Rolex, Audemars Piguet, Vacheron Constantin, Cartier, among others, I am able to craft copy that communicates your brand's unique story and help you establish an emotional connection between your customers and your watches.
What I can do for you
Write creative copy for print ads and web content that communicates the aspirational qualities of your watch brand
Write concise press releases that raise awareness of new watch launches and any other developments
Write engaging articles for your watch magazine/blog on the latest product releases and the unique stories behind well-known brands
Write whitepapers identifying the key challenges facing the luxury watch industry
Social media posts to start engaging conversations with potential and existing buyers
If you need content that boosts the exposure of your brand or watch blog, contact me for a free consultation